4th Cérémonie des Pégases
Press Relations & Live-Tweeting
January – March 2023
Enable Internet users to follow every highlight of the ceremony live
The Pégases awards are annual French prizes for a selection of video games and personalities from the video game industry.
- Live-tweeting during the ceremony
- Sending out press releases
- Organisation of interviews on site and in advance (SNJV and award-winning studios)
- Contacting the media to announce and cover the event: specialist press and mainstream press (Culture and Lifestyle journalists)
- Around 100 journalists invited to attend the ceremony
- Agency presence at the ceremony, welcoming journalists, organising and monitoring interviews
- Reporting and press review
Increase the visibility of award-winning games and studios by tagging them and encouraging interaction
Add live content with quotes and photos from the ceremony
Improving visibility in the Mainstream press
253,000
impressions
336,640
views of our tweets
10,878
commitment
763,446,268
cumulative audience
(25 journalists at the event, 23 radio appearances, 7 TV appearances)
20 minutes
Allociné
Anthony Jammot
Aujourd’hui en France
Chloé Woitier
DNA
Europe 1
France 2
France Bleu
France Inter (Radio + Web)
franceinfo.fr
franceinfo
Huffpost
Jean-Noël Barrot
Jeux Vidéo Magazine
La voix du nord
Laurence Farreng
Le Film Français
Le Monde
Les Inrocks
M6
Melinda Davan-Soulas
Midi Libre
Nova
Olivier Bénis
Ouest France
Public
Rima Abdul Malak
RTL
Sortir à Paris
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