PARADOX INTERACTIVE

Press and Influencers Relations for all titles (2019)

Our plan

  • Relations with gaming and mainstream media, review codes management (Surviving Mars, BattleTech)
  • Relations with influencers (no paid activation, only earned videos)
  • Appointments with journalists at Gamescom (for Stellaris console edition, Cities: Skyline on Nintendo Switch, BattleTech – Flashpoint) : 14 press meetings and 42 pieces of coverage
  • Invitation and accompanying of two journalists at PDXcon
  • Organization of a preview event in Paris with developers for Surviving Mars : 15 journalists attended including Jeuxvideo.com, Canard PC, Gamekult, Gameblog.fr,  Millenium.org, Jeuxactu.fr…

Our results

117

pieces of coverage for Surviving Mars
including 85 reviews

55

pieces of coverage in Mainstream media
including Arte, l’Express, le Monde, Stylist…

594000000

total reach

129

videos including Aypierre (17 videos), Dan Field (35 videos), Koinsky (39 videos), Jay’s (17 videos)