PJ MASKS
Two Influencers campaigns in 2019
Optimize the coverage by Influencers
Of the different PJ Masks activations: National Superhero Day and Mini Rock en Seine music festival.
Develop affinity of the target
With the brand and its characters
Demonstrate core values
Of the brand to parents: the importance of doing good, adventure, imagination, empowerment, teamwork…
- A fine mapping of Instagram influencers built on their affinity with the brand (or its competitors) and the age of their children
- A mix of paid and earned activations to optimize Social coverage
- Influence campaign on the theme of “heroes at home”
- Provision of a PJ Masks kit for children of influencers
- 3 influencers invited with their families to the Mini Rock en Seine music festival: management of accreditations, transport, accommodation …
- Organization of competitions
20
content creators
47
Instagram contents posted
(posts, stories)
+18000
engagements
(likes, comments)
427000
impressions
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