BATMAN 80th ANNIVERSARY

Press Relations Campaign (2019)

Objectives

Important focus

On the campaign highlights (anniversary date, Batman Day, Comic Con…)

Rely on

Retail and marketing activities to generate various pieces of coverage

Highlight all aspects of the franchise

Movies, consumer products, comics, video games…

Contribute to position DC

As the leader of Entertainment franchises

Our plan

  • Develop a qualitative print press kit to be delivered all the year long to targeted journalists
  • Detect and create editorial opportunities depending on the journalists interest for the franchise
  • Identification of key media to get feature articles at key moments
  • Sustain communication throughout the year for a long-term presence in medias
  • Differentiate messages depending on targeted medias

Our results

675

pieces of coverage

290

pieces of coverage for Batman Month, or 47% of the global

60

pieces of coverage for Batman Day, or 9,7% of the total

48

pieces of coverage for animations at Galeries Lafayette