BATMAN 80th ANNIVERSARY
Press Relations Campaign (2019)
Important focus
On the campaign highlights (anniversary date, Batman Day, Comic Con…)
Rely on
Retail and marketing activities to generate various pieces of coverage
Highlight all aspects of the franchise
Movies, consumer products, comics, video games…
Contribute to position DC
As the leader of Entertainment franchises
- Develop a qualitative print press kit to be delivered all the year long to targeted journalists
- Detect and create editorial opportunities depending on the journalists interest for the franchise
- Identification of key media to get feature articles at key moments
- Sustain communication throughout the year for a long-term presence in medias
- Differentiate messages depending on targeted medias
675
pieces of coverage
290
pieces of coverage for Batman Month, or 47% of the global
60
pieces of coverage for Batman Day, or 9,7% of the total
48
pieces of coverage for animations at Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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394
700
Galadrielle
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Charlotte
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1066
1500
Charlotte
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677
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Charlotte
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806
1200
Charlotte
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343
343
Charlotte
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1600
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681
Charlotte
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1920
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288
512
Charlotte
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537
1075
Charlotte
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Morgane Falaize
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Morgane Falaize2023-03-01 13:22:002024-01-31 14:47:03Season: A Letter to the Future
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1920
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681
Morgane Falaize
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380
676
Morgane Falaize
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676
Morgane Falaize
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Morgane Falaize2022-08-22 11:31:082023-01-16 23:08:07LOL Surprise
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380
676
Morgane Falaize
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349
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Morgane Falaize
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1689
2000
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Morgane Falaize2022-05-29 15:50:252022-11-18 15:31:49Mermaze
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599
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Morgane Falaize2022-05-22 20:26:202022-11-08 11:27:01Lost Ark
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1460
Morgane Falaize
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Morgane Falaize2022-04-17 14:49:332022-07-25 18:13:47DEATH STRANDING on PC
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380
676
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Morgane Falaize2022-02-01 11:20:272022-11-08 11:27:28Solasta : Crown of the Magister
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Morgane Falaize2022-01-25 18:11:192022-08-29 15:49:58DEATHLOOP
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1000
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556
390
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1440
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Morgane Falaize2020-02-28 13:49:512020-03-27 15:53:17Warner Home Entertainment
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1780
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380
676
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380
608
Morgane Falaize
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Morgane Falaize2019-10-06 15:41:242020-01-23 15:36:49Harry Potter Wizards Unite
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675
Morgane Falaize
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Morgane Falaize
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786
1200
Morgane Falaize
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400
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564
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Morgane Falaize
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Morgane Falaize
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849
1506
Morgane Falaize
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Morgane Falaize2017-12-22 15:42:112020-01-23 14:54:06Nacon
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Morgane Falaize
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