WIZARDING WORLD LICENSE
Global PR campaign – 2019
Maintain a steady communication
For consumer products, DVD releases, fan activations etc.
Harry Potter Wizards Unite
Launch of the mobile video game.
Back to Hogwarts
Ensure media coverage of the Magicobus in Paris.
Ephemeral Harry Potter shop
Invite a selection of journalists at the opening, support on-site.
Warner Christmas Showroom
Showcase a selection of licensing products to journalists.
+ 2000
pieces of coverage (including 42% for the video game and 6% for consumer products)
230
TV and radio pieces of coverage (especially for Back to Hogwarts activations and the ephemeral shop), that is to say 11% of the total
90
pieces of coverage (print and web) for Magicobus and ephemeral shop
+ 50
journalists, bloggers and influencers attended the Christmas Showroom
BFM TV Paris
BFM TV
BFM Paris : Journal du Matin
C8 : William à Midi
LCI : L’instant Culture
M6 – calendrier de l’avent Lego Harry Potter
CNEWS : La Matinale
TF1 – JT de 20h
Avantages
Lebonbon.fr
M6
Purebreak
Récré Mag
Elle.fr
Konbini
Closer
Elle.fr
Europe1.fr
Télé Loisirs
La Depeche.fr
Le Parisien.fr
Midi Libre
Sortir à Paris
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