CARE BEARS
Management of the French Instagram account and Influencers Relations (2018)
Re-activate the French account
Develop it, animate the community
Support the local licensing program
Alla categories included (textile, toys etc.)
Boost the demand
About the brand to kidults, mums and fans
Rely on the values
Of the brand and optimize its potential
- Development of a consistent editorial line: one color / one Care Bear per month
- Give a “local” color to the account, to give it a legitimacy with content specific to France
- Watch keywords and # for content curation and interact with the community
- Development of relationships with Instagram content creators fans of the brand, in particular micro influencers
- Influence campaign to support the Bandai x Florajet partnership for Valentine’s Day: no paid content, only earned.
- Growth of account audience organically (no ads budget): competition
+2000
organic followers in 4 months
+ 100
created contents
17
contests organized
Post pour la finale de la Coupe du Monde de Football 2018
Pimpandpommesismagic
Collaboration Bisounours x Undiz
Toujours plus de mentions
Capture d’écran 2019-12-10 à 16.47.14
Parce qu’il n’y a pas que les peluches dans la vie
Screenshot_20190217_020334_com.instagram.android
Carole Quintaine
Concours avec des micro influenceurs fans, ici Prototype Inachevée
Capture d’écran 2019-12-10 à 16.48.06
Contenus Lifestyle
Contenus thématiques = 1 mois 1 couleur
Curation de contenus réutilisés (miss cacahuète)
Capture d’écran 2019-12-10 à 16.48.23
Influenceuse Lifestyle
Mix de visuels vintage et modernes de la marque
Capture d’écran 2019-12-10 à 16.46.18
Poulette Magique
Rachel Trapani
Capture d’écran 2019-12-10 à 16.47.02
Capture d’écran 2019-12-10 à 16.47.50
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