Rainbow High

Social Media, Influence and PR
2023

Rainbow High is a license created by toymaker MGA Entertainment that includes several lines of mannequin-size dolls, as well as a series broadcast on Netflix and YouTube.

Our actions

  • Creation of the Rainbow Academy: video tutorials by women content creators to promote the brand’s values
  • Influence campaigns on Tiktok, Instagram and Youtube to support the paid and organic launches of 8 new ranges.
  • Management of the Youtube channel
  • Support for the release of each season on Netflix
  • Creation of a Shadow High Instagram filter
  • Press relations campaign for year-end highlight
  • Presence at the Toys & Games Press & Influence Day in September, creation of a press kit