Rainbow High

Social Media, Influence and PR
2023

Rainbow High is a license created by toymaker MGA Entertainment that includes several lines of mannequin-size dolls, as well as a series broadcast on Netflix and YouTube.

Our actions

Creation of the Rainbow Academy: video tutorials by women content creators to promote the brand’s values
Influence campaigns on Tiktok, Instagram and Youtube to support the paid and organic launches of 8 new ranges.
Management of the Youtube channel
Support for the release of each season on Netflix
Creation of a Shadow High Instagram filter
Press relations campaign for year-end highlight
Presence at the Toys & Games Press & Influence Day in September, creation of a press kit

Best-of

Our other references

The First Descendant

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Throne and Liberty

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GrossMos

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Journée Presse & Influence Jouets et Jeux – 2024

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ARTE – 10 years in video game

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LOL Surprise 2023

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Rainbow High 2023

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Starfield

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Squishmallows

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Miniverse

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Ghostrunner 2

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Toys & Games Press and Influence Day

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Under The Waves

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Ragnarock

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4th Cérémonie des Pégases – 2023

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Season: A Letter to the Future

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Lunii

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Karma’s World

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Toys and Games Press & Influence Day

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New World

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LOL Surprise

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Humankind

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Ghostrunner

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Terraria x Discord

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Rainbow High

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Mermaze

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Lost Ark

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DEATH STRANDING on PC

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Solasta : Crown of the Magister

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DEATHLOOP

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Subnautica: Below Zero

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Summoners War: Lost Centuria

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The Dark Pictures: Little Hope

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Street Power Football

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DOOM Eternal

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Warner Home Entertainment

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Wizarding World License

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Batman 80th anniversary

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Control

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Harry Potter Wizards Unite

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PJMasks

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Paradox Interactive

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SNJV

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Mortal Kombat 11

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Magic: the Gathering

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Care Bears

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LEGO DC Super Vilains

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys and pop culture licenses) and high-tech.