LOL Surprise

Social Media, Influence and PR
2023

L.O.L. Surprise!, a brand of toy manufacturer MGA Entertainement, offers a range of surprise dolls and balls that are ever more fun and colourful!

Our missions

Launch of French TikTok account and creation of original content
Press and influencer invitation to LOL Day event in Paris on July 7
Influence campaigns on Instagram, Youtube and TikTok to support the launch of 12 new paid and organic ranges
Presence at the Games & Toys Press & Influence Day in September and creation of a dedicated press kit
Launch of the LOL Surprise Instagram filter
Creation of a LOL Sunshine Makeover buzzkit
Management of social paid campaigns

Best-of of our results

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LOL Surprise 2023

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Rainbow High 2023

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Starfield

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Squishmallows

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Miniverse

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Ghostrunner 2

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Toys & Games Press and Influence Day

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Under The Waves

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Ragnarock

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4th Cérémonie des Pégases – 2023

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Season: A Letter to the Future

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Lunii

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Karma’s World

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Toys and Games Press & Influence Day

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New World

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LOL Surprise

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Humankind

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Ghostrunner

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Terraria x Discord

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Rainbow High

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Mermaze

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Lost Ark

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DEATH STRANDING on PC

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Solasta : Crown of the Magister

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DEATHLOOP

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Subnautica: Below Zero

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Summoners War: Lost Centuria

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The Dark Pictures: Little Hope

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Street Power Football

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DOOM Eternal

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Warner Home Entertainment

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Wizarding World License

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Batman 80th anniversary

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Control

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Harry Potter Wizards Unite

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PJMasks

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Paradox Interactive

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SNJV

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Mortal Kombat 11

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Magic: the Gathering

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Care Bears

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LEGO DC Super Vilains

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Case studies

ARTE – 10 years in video game27 March 2024 - 10:14
LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58

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