Starfield

Press and Influencers Relations
June 2018 – September 2023

Starfield is a science-fiction role-playing video game developed by Bethesda Game Studios and published by Bethesda Softworks. It was announced at E3 2018 and released on 6 September 2023 for Microsoft Windows and Xbox Series.

Our plan

  • Starfield Direct: preview event at the Gaumont Champs-Élysées in Paris on 11 June 2023
  • Support at the Starfield Festival ahead of the game’s release
  • Cosplayers activated at various events
  • Support at various trade fairs (Paris Games Week, Gamescom)
  • Interview with Todd Howard & Pete Hines at Gamescom 2023
  • Paid & organic influencer campaigns
  • Three kit delivery sessions for the press and influencers: buzz kits, collector’s editions and Starfield branded controllers
  • Launch of a Tiktok Bethesda account
  • Overhaul of Bethesda’s French Discord
  • Keys sent in several waves to journalists and influencers