Squishmallows
PR & Influence
2023
Squishmallows are cuddly soft toys produced by Jazwares. Launched in 2017, the brand has been available in France since 2023.
Perfect for young and old, each plush has an adorable design inspired by popular animals, foods or licences, a name and a unique biography.
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.