Les Squishmallows sont des peluches toutes douces créées par Jazwares. Lancée en 2017, la marque est disponible en France depuis 2023 pour le plus grand plaisir des petits et des grands qui peuvent les collectionner !
Chaque peluche possède un adorable design inspiré d’animaux, d’aliments ou de licences populaires comme Harry Potter, le Roi Lion ou Lilo et Stitch. En plus de leur apparence craquante, elles possèdent un nom unique et une biographie originale, leur donnant une personnalité attachante !
Minuit Douze s’est chargé du lancement de Squishmallows en France en 2023 et de la campagne 2024 en influence et relations presse.
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