Miniverse

Influence campaign
2023

Miniverse is a brand of miniature toys created by MGA Entertainment.
It allows you to make your own miniature versions of everyday items (food, drink, flowers, etc.).

Our plan

An initial awareness campaign launched a week before the products are available in shops.
Then 3 more massive “drive to stores” campaigns for the rest of the year (mix of paid & organic)
Activation of powerful and varied influencer profiles on Tiktok: food, unboxing, kidults / lifestyle, humour, ASMR, kawaii, DIY, etc.
Development of original concepts to highlight product functionalities (engagement and transformation)
Support at the Toys and Games Press & Influence Day
Influencer content boost campaigns on Tiktok

Best-of coverage

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Case studies

ARTE – 10 years in video game27 March 2024 - 10:14
LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58

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