Toys & Games Press and Influence Day

Social Media and Influence
2023 Edition

Organized by Infopro Digital, the Press and Influence Day gives journalists and influencers a one-day preview of Christmas toys and games.

What we did

Management of the event’s Instagram account: creation of content to present the show and key products, exhibitor interviews, etc.
Live coverage of the event on the Instagram account: stories, sharing of the best content from the influencers present, etc.
Invitation of Influencers with a view to diversification: Tiktok profiles and specialized accounts (board games, pop culture…)
Management of Influencer accreditations and on-site reception.
Organization of 4 Live Shows, live broadcasts from the show by TikTok and Instagram influencers to present 40 products to their communities.
Organization of Christmas contests on the 4 influencers’ accounts

Publications

23 aout Slide 1 _ 16 plus gros fabricants

Our other case studies

ARTE – 10 years in video game

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LOL Surprise 2023

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Rainbow High 2023

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Starfield

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Squishmallows

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Miniverse

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Ghostrunner 2

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Toys & Games Press and Influence Day

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Under The Waves

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Ragnarock

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4th Cérémonie des Pégases – 2023

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Season: A Letter to the Future

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Lunii

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Karma’s World

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Toys and Games Press & Influence Day

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New World

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LOL Surprise

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Humankind

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Ghostrunner

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Terraria x Discord

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Rainbow High

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Mermaze

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Lost Ark

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DEATH STRANDING on PC

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Solasta : Crown of the Magister

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DEATHLOOP

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Subnautica: Below Zero

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Summoners War: Lost Centuria

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The Dark Pictures: Little Hope

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Street Power Football

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DOOM Eternal

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Warner Home Entertainment

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Wizarding World License

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Batman 80th anniversary

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Control

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Harry Potter Wizards Unite

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PJMasks

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Paradox Interactive

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SNJV

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Mortal Kombat 11

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Magic: the Gathering

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Care Bears

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LEGO DC Super Vilains

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Backstage

Case studies

ARTE – 10 years in video game27 March 2024 - 10:14
LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58

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Toys & Games Press and Influence Day

What we did

Publications

Annonce

Piloupiloudoudou

Coline Schl

DianaBlois

Liveshow

Concours3

Concours

Concours4

Concours2

1

MarleneSaSoeur

2

3

4

5

6

7

8

9

10

11

12

13

Aaronandmams

LolitaAurore

23 aout Slide 1 _ 16 plus gros fabricants

28 aout

30 aout

J – 7 6 septembre

Tendance 1 – post 7 juillet

Tendances

Our other case studies

About us

Search

Backstage

Case studies