Toys and Games Press & Influence Day
Influence and Instagram Account Management
2022 edition
Organized by Infopro Digital, the Press and Influence Day allows journalists and influencers, in a single day, to discover the toys and games of Christmas in preview.
influencers present on the day including 31 with more than 100K followers on Instagram or TikTok
estimated impressions for 1329 published contents and over 29K engagements (likes, comments, shares)
spectators followed the 3 hours of live with 41,4K interactions and 25,5K views of the replay videos
followers on Instagram with +200 published content, +100K impressions and 5,500 interactions for 13,150 accounts reached
Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.