LES 80 ANS DE BATMAN
Campagne de Relations Presse (2019)
Focus important
Sur les temps forts de la campagne (date anniversaire, Batman Day, Comic Con…)
S’appuyer sur les activations
Retail et marketing pour générer des retombées variées
Mettre en avant tous les volets de la franchise
Films, produits dérivés, comics, jeux vidéo…
Contribuer à positionner DC
Comme leader des franchises entertainment
- Développement d’un dossier de presse papier qualitatif pour diffusion toute l’année aux contacts médias ciblés
- Détection et création d’opportunités rédactionnelles selon l’intérêt des journalistes pour la franchise
- Identification des médias clés pour des articles de fond aux moments forts
- Communication soutenue toute l’année pour présence longue durée dans les médias
- Différenciation des messages selon les cibles médias
- Création d’un artbook numéroté envoyé à la presse, aux influenceurs et aux partenaires
675
retombées presse totales
290
retombées pour le Mois Batman, soit 47% du total
60
retombées pour le Batman Day, soit 9,7% du total
48
retombées sur les animations aux Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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Morgane Falaize2022-05-22 20:24:442022-08-29 16:09:25Rainbow High
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Morgane Falaize2022-04-10 19:06:562022-07-25 17:36:32DEATH STRANDING sur PC
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Hello dear players,
Here is a little gif of us working on resolving issues with the PC version, as well as fixing the Mac version of 30 Birds
Thank you for your patience and for playing the game! ✨
De retour en live avec plus du tout de voix mais on va découvrir #30birds, un jeu indé avec une DA INCROYABLE
http://twitch.tv/ultia
Collaboration Commerciale avec @RamRamGames @ARTEInteractive
Cas clients
Création d’un compte TikTok pour Bethesda7 décembre 2024 - 10:05
ARTE – Dix ans dans le jeu vidéo27 mars 2024 - 18:51
LOL Surprise 202321 février 2024 - 11:21
Rainbow High 202321 février 2024 - 10:49
Starfield12 janvier 2024 - 16:17
