LES 80 ANS DE BATMAN
Campagne de Relations Presse (2019)
Focus important
Sur les temps forts de la campagne (date anniversaire, Batman Day, Comic Con…)
S’appuyer sur les activations
Retail et marketing pour générer des retombées variées
Mettre en avant tous les volets de la franchise
Films, produits dérivés, comics, jeux vidéo…
Contribuer à positionner DC
Comme leader des franchises entertainment
- Développement d’un dossier de presse papier qualitatif pour diffusion toute l’année aux contacts médias ciblés
- Détection et création d’opportunités rédactionnelles selon l’intérêt des journalistes pour la franchise
- Identification des médias clés pour des articles de fond aux moments forts
- Communication soutenue toute l’année pour présence longue durée dans les médias
- Différenciation des messages selon les cibles médias
- Création d’un artbook numéroté envoyé à la presse, aux influenceurs et aux partenaires
675
retombées presse totales
290
retombées pour le Mois Batman, soit 47% du total
60
retombées pour le Batman Day, soit 9,7% du total
48
retombées sur les animations aux Galeries Lafayette
CNEWS TV – chronique culture de 3 minutes dans le JT de la matinale
M6 dans les JT de 12.45 et 19.45
Jeuxvideo.com
BFM TV.com
20 Minutes.fr
BFM TV
Allociné
Avantages
France 3 Paris IDF
France Info.tv
Konbini
L’Obs.com
LeMonde.fr
LePoint.fr
Les Echos.fr
RTL.fr
Télé 7 Jours
Vogue.fr
6 pages dans Science et Vie Junior
Le Journal du Geek
Nouvel Obs.com
Okapi
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Galadrielle
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Charlotte
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Charlotte
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Charlotte
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Charlotte2024-01-12 16:17:272024-03-11 12:04:49Starfield
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Charlotte
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Charlotte2024-01-02 08:49:082024-01-30 17:53:37Squishmallows
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Charlotte
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Charlotte
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242
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Charlotte2023-08-07 16:13:522024-05-23 10:57:50Ragnarock
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Charlotte
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Charlotte2023-05-25 13:43:222024-01-30 17:32:304ème Cérémonie des Pégases – 2023
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Morgane Falaize
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Morgane Falaize2023-03-01 13:22:002024-05-23 10:58:21Season: A Letter to the Future
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Morgane Falaize2022-08-22 11:31:082023-01-16 22:57:33LOL Surprise
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380
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Morgane Falaize
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Morgane Falaize2022-07-17 18:11:372022-07-25 18:23:52Humankind
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Morgane Falaize2022-05-22 20:27:062022-11-18 14:59:04Mermaze
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Morgane Falaize2022-05-22 20:24:442022-08-29 16:09:25Rainbow High
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Morgane Falaize
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Morgane Falaize2022-04-10 19:06:562022-07-25 17:36:32DEATH STRANDING sur PC
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Morgane Falaize2022-01-27 11:32:242022-01-31 17:39:57DEATHLOOP
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Morgane Falaize
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Morgane Falaize2021-07-13 11:25:342021-07-13 11:25:34Subnautica: Below Zero
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Morgane Falaize
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Morgane Falaize2021-02-27 10:57:232022-01-17 17:41:30The Dark Pictures: Little Hope
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Charlotte2020-12-26 08:49:122024-10-19 20:03:37Street Power Football
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556
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Morgane Falaize
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Morgane Falaize2020-08-12 12:05:572022-01-20 12:26:40DOOM Eternal
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1440
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Morgane Falaize
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Morgane Falaize2020-02-25 16:13:162022-08-26 15:57:02Warner Home Entertainment
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Morgane Falaize2019-12-13 16:57:412022-08-26 15:51:11Licence Wizarding World
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Morgane Falaize2019-12-11 13:03:022020-09-11 16:08:3080 ans de Batman
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Morgane Falaize2019-10-06 15:41:242022-08-26 15:50:42Harry Potter Wizards Unite
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Morgane Falaize
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Morgane Falaize2019-09-26 16:07:132022-08-26 15:44:36Control
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675
Morgane Falaize
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Morgane Falaize2019-08-28 08:51:252022-08-26 15:51:32Pyjamasques
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Morgane Falaize
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Morgane Falaize2019-06-23 10:33:102022-08-26 15:51:53Paradox Interactive
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786
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Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552022-08-26 15:54:18SNJV
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380
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Morgane Falaize2019-06-06 13:45:132022-08-26 15:52:18Mortal Kombat 11
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Morgane Falaize2019-03-19 14:37:452020-03-26 16:58:15Magic: the Gathering
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400
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Morgane Falaize
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564
526
Morgane Falaize
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Morgane Falaize2018-12-09 08:26:452022-08-26 15:53:53Hitman 2
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Morgane Falaize2018-01-27 12:43:332020-03-27 15:37:53Smarthalo
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Amplitude Studios ouvre un nouveau chapitre de son histoire avec un retour à l'indépendance. Félicitations à toute l'équipe !
Nous avons à l'agence de vieux Mac et laptops encore fonctionnels (mais lents, on ne va pas se mentir) qu'on aimerait confier à une asso qui en ferait bon usage.
Avez-vous des recommandations ?
Cas clients
ARTE – Dix ans dans le jeu vidéo27 mars 2024 - 18:51
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