HARRY POTTER WIZARDS UNITE
PR and Influencers Campaign
Beyond simple news
Trigger feature articles through interviews, augmented reality topics, Niantic technology…
Ramp up
Thanks to the existing ‘Harry Potter’ universe to reach an audience familiar with the saga and fans of mobile games.
Keep the interest
After the release by relying on community events and the game’s success.
- A reveal event in the Harry Potter studios in London.
- Realization of a press kit / buzz kit using Augmented Reality technology.
- Presence of core journalists and influencers at international events: launch in Los Angeles, first Community Day, Indianapolis community event…
- Support the highlights through contests via influencers fans of the Harry Potter saga.
- Involvement of fans communities (fansites, Twitter accounts etc.) in the campaign for press interviews, contests…
- No sponsored influencers operation, only organic or experience.
850
press coverage
(print, online, radio, TV)
250
contents by influencers
743000
cumulated views
(YouTube, Twitch, Instagram)
155000
engagements (likes, comments)
Le 19-45 de M6
BFM Business
Dooms à l’événement communautaire d’Indianapolis
20 Minutes
Le Figaro Economie
Concours organisé par Morrighan à l’occasion du premier Community Day
Le Huffpost
France Inter
Jeuxvideo.com
La Crème du Gaming
Adrigeek et Frozencrystal à l’événement de lancement à Los Angeles
Ptikouik à l’événement communautaire d’Indianapolis
Sora à l’événement commununautaire d’Indianapolis
Femme Actuelle
Frozencrystal à l’événement de lancement à Los Angeles
Glamour
L’Internaute
La Gazette des Sorciers
Le Monde des Ados
Melty
Ouest France
Concours organisé par Tiboudouboudou
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