PYJAMASQUES
Deux campagnes de Marketing d’Influence en 2019
Optimiser la couverture Influence
Des différentes activations Pyjamasques : Superhero Day et Mini Rock en Seine
Développer l’affinité de la cible
Pour la marque et ses personnages
Démontrer les valeurs fortes
De la marque aux parents : l’importance de faire le bien, l’aventure, l’imagination, la prise d’autonomie, le travail d’équipe…
Pyjamasques (PJ Masks) est une série télévisée d’animation franco-britannique produite par Frog Box, Entertainment One, et Walt Disney EMEA. La série est tirée de la série de livres Les Pyjamasques par l’auteur français Romuald Racioppo.
- Un mapping fin d’influenceurs Instagram construit selon leur affinité avec la marque (ou ses concurrents) et l’âge de leurs enfants
- Un mix d’activations payantes et gratuites pour optimiser la couverture Social
- Campagne influence sur le thème des « héros à la maison »
- Mise à disposition d’un kit Pyjamasques pour les enfants d’influenceurs
- 3 influenceuses invitées avec leur famille au festival Mini Rock en Seine : gestion des accréditations, transport, hébergement…
- Organisation de concours
20
créatrices de contenus
47
contenus Instagram publiés
(posts, stories)
+18000
engagements
(likes, commentaires)
427000
impressions
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Galadrielle2024-12-07 10:05:342024-08-07 10:31:55Création d’un compte TikTok pour Bethesda
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Galadrielle2024-03-27 18:51:492024-03-28 10:31:38ARTE – Dix ans dans le jeu vidéo
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Mathilde2024-02-21 11:21:042024-04-04 11:46:24LOL Surprise 2023
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Mathilde2024-02-21 10:49:252024-03-21 12:18:59Rainbow High 2023
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Mathilde2024-01-12 16:17:272024-03-11 12:04:49Starfield
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Mathilde2024-01-02 08:49:082024-01-30 17:53:37Squishmallows
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Mathilde2023-12-12 15:31:292024-01-26 09:06:15Ghostrunner 2
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Mathilde2023-12-07 10:07:492024-08-07 10:08:14Journée Presse & Influence Jouets et Jeux 2023
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Mathilde2023-11-26 08:49:102024-01-26 08:53:13Under The Waves
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Mathilde2023-08-07 16:13:522024-05-23 10:57:50Ragnarock
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Mathilde2023-05-25 13:43:222024-01-30 17:32:304ème Cérémonie des Pégases – 2023
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Morgane Falaize2023-03-01 13:22:002024-05-23 10:58:21Season: A Letter to the Future
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Mathilde2023-01-21 10:49:372024-03-26 17:46:43Lunii
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Morgane Falaize2023-01-19 16:57:102024-03-19 17:22:32Le Monde de Karma
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Morgane Falaize2022-12-28 17:33:372022-12-28 17:33:37Journée Presse & Influence Jouets et Jeux
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Morgane Falaize2022-10-28 11:55:232022-12-28 18:17:13New World
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Morgane Falaize2022-08-22 11:31:082023-01-16 22:57:33LOL Surprise
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Morgane Falaize
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Morgane Falaize2022-07-17 18:11:372022-07-25 18:23:52Humankind
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Morgane Falaize2022-07-11 15:40:052022-07-25 18:10:44Ghostrunner
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Morgane Falaize2022-05-30 12:10:492022-07-04 12:42:06Terraria x Discord
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Morgane Falaize2022-05-22 20:27:062022-11-18 14:59:04Mermaze
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Morgane Falaize2022-05-22 20:26:202022-11-07 18:19:17Lost Ark
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Morgane Falaize2022-05-22 20:24:442022-08-29 16:09:25Rainbow High
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Morgane Falaize2022-04-10 19:06:562022-07-25 17:36:32DEATH STRANDING sur PC
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Morgane Falaize2022-01-27 11:32:242022-01-31 17:39:57DEATHLOOP
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Morgane Falaize2021-07-13 11:25:342021-07-13 11:25:34Subnautica: Below Zero
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Morgane Falaize2021-06-26 15:25:522022-01-31 17:34:35Solasta : Crown of the Magister
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Morgane Falaize2021-06-04 17:45:182022-02-04 18:29:05Summoners War: Lost Centuria
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Morgane Falaize2021-02-27 10:57:232022-01-17 17:41:30The Dark Pictures: Little Hope
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Mathilde
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Mathilde2020-12-26 08:49:122024-10-19 20:03:37Street Power Football
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Morgane Falaize
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Morgane Falaize2020-08-12 12:05:572022-01-20 12:26:40DOOM Eternal
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Morgane Falaize2020-02-25 16:13:162022-08-26 15:57:02Warner Home Entertainment
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Morgane Falaize2019-12-13 16:57:412022-08-26 15:51:11Licence Wizarding World
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Morgane Falaize2019-12-11 13:03:022020-09-11 16:08:3080 ans de Batman
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Morgane Falaize2019-10-06 15:41:242022-08-26 15:50:42Harry Potter Wizards Unite
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Morgane Falaize
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Morgane Falaize2019-09-26 16:07:132022-08-26 15:44:36Control
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Morgane Falaize
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Morgane Falaize2019-08-28 08:51:252022-08-26 15:51:32Pyjamasques
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Morgane Falaize2019-06-23 10:33:102022-08-26 15:51:53Paradox Interactive
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Morgane Falaize
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Morgane Falaize2019-06-19 11:51:552022-08-26 15:54:18SNJV
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Morgane Falaize2019-06-06 13:45:132022-08-26 15:52:18Mortal Kombat 11
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Morgane Falaize2019-03-19 14:37:452020-03-26 16:58:15Magic: the Gathering
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Morgane Falaize2019-02-20 14:46:062020-03-02 14:32:38Bisounours
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Morgane Falaize
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Morgane Falaize2018-12-09 16:41:032020-03-26 16:58:24LEGO DC Super Vilains
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Morgane Falaize2018-12-09 08:26:452022-08-26 15:53:53Hitman 2
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Morgane Falaize2018-01-27 12:43:332020-03-27 15:37:53Smarthalo
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Morgane Falaize2018-01-13 14:42:382023-10-09 17:21:05Yo-kai Watch
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Morgane Falaize2017-12-22 15:01:022021-03-16 18:37:56Nacon
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Morgane Falaize2017-10-12 12:16:082020-03-26 16:58:56Amplitude Studios
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Morgane Falaize2017-05-28 16:08:072022-12-28 18:26:42Abzû
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Morgane Falaize2015-01-23 11:46:142022-08-26 16:01:39Turtle Beach
ICYMI
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Cas clients
Création d’un compte TikTok pour Bethesda7 décembre 2024 - 10:05
ARTE – Dix ans dans le jeu vidéo27 mars 2024 - 18:51
LOL Surprise 202321 février 2024 - 11:21
Rainbow High 202321 février 2024 - 10:49
Starfield12 janvier 2024 - 16:17
