Syndicat National du Jeu Vidéo (national video game union)

PR campaign for the announcement of the Académie des Arts et Techniques du Jeu Vidéo (June 2019)

Our plan

Organization of a press conference on June 5, 2019: economics press, mainstream, specialized in video games, trade, observers …
Launch of the Academy’s official Twitter account a few days before the announcement, following, production of text and video content.
Livetweet of the conference, answer questions, share the most relevant tweets …
Exclusive content of the conference granted to France Inter and LeMonde.fr.
Organization of interviews to explain the system and its challenges.

Our results

147

pieces of coverage including 41 print and 19 TVs and radios

+549

followers on the conference’s day
(no Ads campaign)

1380685

reach on Twitter on the conference’s day

217

mentions by 151 users, 6,9% rate of answer

Best-of coverage

Other case studies

ARTE – 10 years in video game

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LOL Surprise 2023

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Rainbow High 2023

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Starfield

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Squishmallows

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Miniverse

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Ghostrunner 2

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Toys & Games Press and Influence Day

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Under The Waves

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Ragnarock

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4th Cérémonie des Pégases – 2023

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Season: A Letter to the Future

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Lunii

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Karma’s World

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Toys and Games Press & Influence Day

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New World

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LOL Surprise

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Humankind

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Ghostrunner

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Terraria x Discord

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Rainbow High

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Mermaze

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Lost Ark

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DEATH STRANDING on PC

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Solasta : Crown of the Magister

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DEATHLOOP

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Subnautica: Below Zero

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Summoners War: Lost Centuria

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The Dark Pictures: Little Hope

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Street Power Football

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DOOM Eternal

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Warner Home Entertainment

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Wizarding World License

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Batman 80th anniversary

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Control

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Harry Potter Wizards Unite

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PJMasks

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Paradox Interactive

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SNJV

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Mortal Kombat 11

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Magic: the Gathering

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Care Bears

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LEGO DC Super Vilains

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About us

Minuit Douze is a Paris-based PR, Influence and Social Media agency dedicated to Entertainment (video games, toys, pop culture & kids licenses) and high-tech.

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Case studies

ARTE – 10 years in video game27 March 2024 - 10:14
LOL Surprise 202321 February 2024 - 11:21
Rainbow High 202321 February 2024 - 10:49
Starfield12 January 2024 - 17:58

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Syndicat National du Jeu Vidéo (national video game union)

Our plan

Our results

Best-of coverage

Emission After Business sur BFM TV

Emission Inside Business sur BFM TV

France Info TV

20 Minutes.fr

20 Minutes

JT de 20h40 sur BFM TV

Commentaire sur Twitter

2 dépêches AFP

Europe1.fr

France Info.fr

France Inter.fr

JeuxVideo.com

Konbini

L’Express.fr

Le Progrès

L’Obs

La Tribune

Le Figaro

Le Huffingtonpost

LeFigaro.fr

LeMonde.fr

Libération

Nombreux passages radio

Télérama

Other case studies

About us

Search

Backstage

Case studies